Spruced Goose
“One of the main reasons for choosing newzapp was the ease of use and the service they offer” Petra Schiffer - Spruced Goose
Spruced Goose is a Manchester-based children’s fashion boutique offering quirky, colourful and exclusive fashions for 0-12 year olds. Spruced Goose selects fun and individual clothing ranges from Europe and the USA, to offer an alternative to the often adult-like children’s fashions and widely available designer brands.
Proprietor Petra Schiffer says: “Our product range allows children to express their personalities without looking like mini adults. Children should dress as children, with fun, colourful clothes that capture the innocence and vibrancy of childhood.”
The Whitefield boutique and online store features hard-to-find and exclusive brands such as Agatha Ruiz de la Prada, Bengh per Principesse, Eliane et Lena, ILoveGorgeous, Imps & Elfs, Nolita Pocket, Scotch and Soda, the fantastic Oopsy Daisy Baby pettiskirts from the US and many more.
The business was established in 2007 and in 2008 Spruced Goose went online. With a widespread UK customer base, Spruced Goose also attracts worldwide customers, drawn by the boutique’s unique selection of key pieces from exclusive and emerging children’s fashion designers. On top of offering unique products they aim to always provide a first class service to their customers. A big part of their business is gift buying for new babies, Birthdays, Christmas etc.. For ease and convenience they offer free gift wrapping, gift vouchers and worldwide shipping to customers that buy in the shop or online.
Proprietor Petra Schiffer says: "newzapp has really helped us to increase our marketing activities by saving time and money. Our collections are seasonal and stocks are limited, so a lot of our customers like to be informed as soon as possible when new season collections arrive. We also use newzapp to offer seasonal or special customer discounts. We used to send mail shots to our Manchester store customers several times a year to inform them about new products and special offers. We are gradually moving all those customers on to our newzapp database to save time and money and keep them informed on a more regular basis."
"One of the main reasons for choosing newzapp was the ease of use and the service they offer. We have looked into various ‘Newsletter’ packages and found the task of designing our own template too time consuming and it is doubtful that we would have been able to achieve the same professional look and feel, which was very important to us." 
"With newzapp our newsletter template was designed quickly and efficiently and we were up and running sending online newsletters in no time at all.
We always have great response rates, particularly for our seasonal promotions, and online newsletters are now an integral part of our marketing strategy.
Another important aspect for us is the customer service and support offered by newzapp. Any questions or problems are always dealt with in an efficient and friendly way."
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