Accountis Europe Ltd

 

“Sending out regular communication with our customers is essential and newzapp enables me to quickly create informative emails that look professional” says Accountis Marketing Manager Susan Davies.

 

Accountis Europe Ltd is a leading provider of international electronic invoicing and payment solutions. Founded in 2002, Accountis became part of the Fundtech group in early 2008 and processes over 1 million transactions every day. The Accountis trusted transaction network is used by many of the World's largest corporations to leverage existing systems and maximise efficiencies across the financial supply chain.

Their flagship product, Accountis EIPP, is a web-based system for sending and receiving electronic invoices and other financial supply chain documents online. Using Accountis EIPP, organisations can cut costs and save time by replacing paper invoicing processes with a faster and greener technology.

Companies choose Accountis EIPP because it is an user-friendly, compatible service that everyone can use.  Accountis supports multiple languages and currencies, and is compliant with all major local and national VAT directives. A case example is DHL who use Accountis EIPP to invoice their customers across Europe.  ‘DHL e-Billing’ is a company branded, multilingual online system that can be accessed by customers and DHL finance staff all over Europe to manage invoices. Accountis EIPP was also chosen by The Royal Bank of Scotland Group as their e-invoicing platform for corporate customers.

In addition to electronic invoicing, the Accountis payments platform handles about 30% of the UK's daily electronic funds transfer (EFT) transactions, accounting for 30-50 million transactions per month.  The Accountis range of Bacs software, called Bacsactive-IP, is one of the UK’s leading solutions. It enables businesses of all sizes and industry sectors to process direct debits and direct credits e.g. payroll, expenses and supplier payments.

Accountis use newzapp in a number of ways.  Firstly, they use it to communicate with their Bacs payments customers via a bi-monthly e-newsletter called ‘Bacstell’. ‘Bacstell’ provides users of the Bacsactive-IP software with important update information, and also includes feature articles on industry hot-topics.

“Bacstell is an ideal platform for cross-selling and driving traffic to the corporate website www.bacsactive-ip.com” says Accountis Marketing Manager Susan Davies. “Sending out regular communication with our customers is essential and newzapp enables me to quickly create informative emails that look professional”. 

Secondly, newzapp is used to send out the ‘EIPP Insights’ e-newsletter to their electronic invoicing sales prospects.  EIPP Insights includes articles and case studies on e-invoice project implementation, plus the latest industry news, statistics and product updates from Accountis.

“Accountis’ email marketing campaigns are closely linked to our website, blog, Twitter and You Tube pages. Email plays a major role in our lead generation process and both our websites have email registration forms on every page. After sending out an email, the newzapp system enables me to see who clicked on what and when, which helps me to generate more targeted content and improve click-through rates.” says Susan Davies

Visit their website for more information.

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