Violet May

"We have been able to achieve a luxury look and feel as the template system isn’t too constraining plus we can afford to communicate frequently with our customers as the cost of sending emails is low when compared with other methods of communicating. Our first ever mail out to our customers in effect paid for all the upfront investment with newzapp- that’s what I call great ROI," Claire Collins MD of VioletMayLondon.com

Founded in 2007 by Claire Collins, British label Violet May’s luxury carry-wear collection includes laptop cases, Blackberry purses and computer clutches in embossed snake, python and sting ray leathers. Their unique fusion of fashion and functionality has garnered much acclaim in magazines such as Vogue, Grazia, Harpers Bazaar and Instyle and their online boutique serves a growing international client base.

Claire is from an online background so it is her ambition to be the first luxury brand to emerge from a purely online proposition. She notes that “the luxury goods industry has always taken a rather suspicious view of online and the medium has been, in my opinion, largely under utilised by the bigger luxury players. We believe there is an opportunity to grow a luxury lifestyle brand online and to push the boundaries of what has been seen before from more established players. We are exploring and utilising video, viral, blogging, social media and of course email marketing. newzapp is an essential part of our online strategy allowing us to communicate in a cost effective way with our customers”.

“What has impressed me the most about the newzapp platform is the level of functionality, flexibility and support available for the prices they charge! In my opinion it is seriously good value. We have been able to achieve a luxury look and feel as the template system isn’t too constraining plus we can afford to communicate frequently with our customers as the cost of sending emails is low when compared with other methods of communicating. Our first ever mail out to our customers in effect paid for all the upfront investment with newzapp- that’s what I call great ROI.”

Violet May also uses newzapp as part of their online PR strategy as the system enables them to set up distinct groups very easily so it’s a very efficient way to get a tailored message out to distinct online communities. Claire notes that “the launch of a new luxury laptop case is of interest to travel, fashion and luxury bloggers but not the beauty bloggers who we target with products such as our new luxury make up case. newzapp allows us to easily carve up our database insuring we get the relevant information to the right journalists in a timely manner. We heart newzapp!”

Visit the Violet May Website for your latest luxury fashion items.

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