Leiths School of Food and Wine

"newzapp offered friendly, professional help and aided Leiths with building their template and coaching them through the set up process.  Leiths now email 18,000+ clients on a bi-monthly basis with updates on courses and special offers" - Doune Mackenzie-Francis, Marketing Manager.

Leiths School of Food and Wine is a leading London cookery school with over 30 years of experience in the food industry.  Leiths’ reputation as a first-class training school for professional chefs attracts students of all ages from all over the world.  With its dedicated teaching and friendly atmosphere, Leiths’ guiding principle is to impart enthusiasm for the trade and instill a lasting love of good food and wine. 

This is not restricted to career cooks – many enthusiastic amateurs attend the varied programme of courses and diverse range of special events, from food and wine matching evenings to chocolate workshops and carving demonstrations.

"In 2008 Leiths moved to larger premises in Chiswick allowing office space to bring marketing in-house.  One of the first priorities was to use the extensive database Leiths had to send e-newsletters.  Leiths tested and then committed to newzapp, who offered friendly, professional help and aided Leiths with building their template and coaching them through the set up process." 

"From there the Leiths newsletters have gone from strength to strength. Leiths now email 18,000+ clients on a bi-monthly basis with updates on courses and special offers." Says Doune Mackenzie-Francis, Marketing Manager.   

"Leiths always like to include news of what our former students are doing from running their own restaurant, to writing a cookery book, as well as offering a seasonal recipe for people to cook at home." 

"The area that gains the most interest, however, are notifications of new classes and courses  that are listed in a column called 'courses at a glance' receiving the most number of clicks; (easy to analyse thanks to the newzapp reporting system) with details on, evening classes, Saturday morning classes, one day specialist classes, evening drinks classes and our one week classes all of which help to increasing bookings and drive traffic to the Leiths website, especially when they use the newzapp tool to forward the dates to a friend.  There is always a spike in numbers on Google analytics straight after a newsletter is sent."

 If you would like to sign up to the Leiths newsletter and receive a brochure about Leiths; please click here

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