Innergy

"We have been able to increase the 'active readership' of our marketing by just over 35% in the last 12 months alone, which is exceptional," Innergy

Innergy work with organisations across the UK, with the sole objective of increasing their productivity, improving their performance and enabling them to change.  They achieve this through a highly unique and effective blend of online and face-to-face consultancy, training and recruitment services.

Prior to using newzapp, Innergy had spent an average of over £4,500 per year on marketing campaigns, promoting their various services and training programs to new and existing customers.

This included costs for design, print and postage, though doesn’t take into account the costs associated with the physical time taken by Innergy staff to send mail-shots out to all their database in the first place.

“The entire process of sending out a basic marketing campaign became painfully distracting to our core business, costly and almost impossible to measure” said James Osborne, one of the Directors of Innergy.

“We were spending all this time and cost on something that we had no idea whether or not it was really working as good as it should be, and that is a concern, not to mention the unnecessary impact we were having on the environment with all that paper and postage ” he continues.

The deployment of the newzapp system in 2007 has transformed not only Innergy’s approach to marketing, but also the results they are getting.

“Whilst the newzapp system has dramatically eliminated the heavy costs in designing and delivering a traditional marketing campaign (we estimate by about 80%), our overall spend on marketing campaigns has only reduced by about 10% over these past two years because we now have more marketing budget available on other marketing projects such as public events and some exceptional client entertainment.”

“On top of that, we can accurately measure the return we are getting on every campaign, enabling us to develop and improve our marketing strategies each time, based on the results from the previous one.  Because of that, we have been able to increase the 'active readership' of our marketing by just over 35% in the last 12 months alone, which is exceptional.”

In December 2008, the Directors of Innergy launched a sister company to Innergy and built their international launch campaign around the newzapp system.

Find out more about Innergy Business Training or email James Osborne.

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