The Gluttonous Gardener
"newzapp was clearly the only provider that could give me the flexibility and support we needed, at a price that was never going to break the bank as well as having possibly the friendliest and most helpful team I have ever dealt with," Sally Golland, Ecommerce Director
The Gluttonous Gardener is a unique and creative gift company specialising in witty combinations of plants and edibles for both personal and corporate gifts. They stay true to their original aim that their gifts combine an element for instant delight accompanied with a living/growing element to enjoy for years to come.
"newzapp has provided us with all the necessary tools to increase interaction with our customers, improve sales and maintain brand presence in one easy package” Sally Golland – Ecommerce Director
"At The Gluttonous Gardener we had struggled in the past with finding the time and the know how to create beautiful HTML e-newsletters, let alone begin to even think about testing them in different browsers. When I started looking for a new emarketing package I wanted to have full control over what content we used, images, who we sent it to and at the exact time I wanted to send it. Finally after 2 months of searching for the perfect solution newzapp was clearly the only provider that could give me the flexibility and support we needed, at a price that was never going to break the bank as well as having possibly the friendliest and most helpful team I have ever dealt with."
newzapp has to work for them in two main areas:
The Corporate Gluttonous Gardener
Having recently launched their new corporate gift website they were able to use newzapp to target specific customers with a specially designed corporate newsletter. They not only provide companies with unique and creative corporate gifts but companies use them for product promotion, product launches and creative invitations. newzapp has allowed them to segment their database so that they can target specific clients separately so that a customer who is perhaps in PR will receive a completely different email to someone who has ordered corporate gifts for clients in the past.
The Gluttonous Gardener – Retail Site
The Gluttonous Gardener have been able to continually target their core database of customers on a monthly basis with newzapp. newzapp has allowed them to concentrate their efforts on creating interesting copy for their subscribers, which results in improved open and click through rates. Within the first few days of sending their first ever email with newzapp, sales immediately increased and they won back customers who hadn’t ordered from them for over 18 months.
"The Gluttonous Gardener has been working together with newzapp for coming up to three years and I can not see this ending any time soon. With their technical expertise and support they work as another member of my team" Sally Golland.
If you would like to find out more about The Gluttonous Gardener visit their website or contact them.
take part
If you're a newzapp customer and would like to take part in focuson, email our marketing team.