DPG plc
"Since we started with newzapp we've reduced our advertising costs and increased sales volumes month on month" Robert Wagner, Managing Director, DPG plc
DPG plc is a national training and development company that specialise in helping organisations to increase their performance through the development of managers, trainers and leaders using unique and innovative methods.
DPG's able to help companies of all sizes to make improvements to the way their business is run and managed. They even offer an unbeatable guarantee where you're guaranteed to see tangible business benefits of at least double your investment or your training is free.
Over the past 18 years DPG have built a first class reputation and are now one of the largest providers of accredited Management Development and Business Improvement programmes. They're also the UK’s leading provider of the CIPD Certificate in Training Practice programmes.
Unlike most other training providers everything DPG offer is fully guaranteed which takes all the risk away from customers when making the decision to buy their training from DPG. This guarantee has helped win major contracts with organisations such as npower, the police, Raymond Blanc’s Le Manoir and the fire service.
The products and services they offer are varied and include:
- MAP Assessment & Managing to Excel – the complete management assessment and development solution
- Online 360 Degree Feedback – accurately measures a managers effectiveness
- Online Transformational Leadership Profiling – a 360 degree tool that measures leadership attributes
- Accredited Management Development – accredited by either the ILM or CMI
- CIPD Certificate in Training Practice – the nationally recognised qualification for trainers and training managers
- Business Planning – structured and results driven business planning process
- Executive Coaching – tailored solutions for Senior Execs striving for personal & business excellence
- Coaching & Mentoring Programmes – for organisations wanting to develop a positive coaching culture
“To achieve these market leading positions we traditionally invested heavily in traditional advertising and communication mediums, but we were finding it harder and harder to justify the spend as it is impossible to measure the return on our investment.“
In their search for alternative solutions DPG came across newzapp from one of their clients The Recruitment Doctor.
“I regularly receive the Recruitment Doctor newsletter and had often thought how professional it looked, so just clicked on the newzapp link, signed up for the free trial and found the software and whole system really user friendly. I signed up for the professional service initially and soon upgraded to the enterprise version as my email volumes and requirements increased”
“I now use newzapp for all my marketing emails and client newsletters and have had nothing but positive feedback and sales results. I can now target my follow up marketing activity on the people who have opened, read and clicked the email rather than call prospects blindly.”
Over the coming months DPG are planning to use newzapp as an integral part of their marketing and customer communications calendar.
If you would like to find out more about DPG plc visit their website or contact them.
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