NewZapp Email Marketing's Best Practice Articles
In need of some advice or inspiration on how to make the most of your email marketing? Take a look at some of our best practice articles below. They're packed full of useful email marketing tips, advice and guidance on how to get the best results from your email marketing campaigns.
- Integrating social media with your email marketing campaigns
Social media is exploding. Everyone now has a Twitter profile, or a LinkedIn profile or a Facebook page and the list goes on. This is fantastic and organisations are starting to follow suit. So, how can you integrate your social media into your email marketing campaigns? Here are 5 simple tips to get you started.
- Link your email marketing with your online branding
There's something to be said about brand consistency, Your work hard to make sure that your business cards, brochures and website all deliver your brand consistently. Your email marketing is a key element in maintaining your online brand.
- Using video in email marketing
There’s no doubt that using video engages your subscribers. It’s attention grabbing and still a bit of a novelty. Video adds a new dimension to your message and can generate more interest than text alone. But... should you use videos in your email campaigns?
- Is my open and click through rate any good?
This is one of our most frequently asked questions and unfortunately there isn’t an easy or quick answer to this. There are a number of things that will have an impact on your open and click through rates, so we thought we would cover it in depth for you.
Email Marketing tips and best practice
- 3 principles that can help improve your email marketing campaigns
- 3 steps to testing your email campaigns
- The 3 R's of email marketing
- 10 top email marketing tips
- A few tips to get you started
- Boost your email marketing with topical content.
- Email marketing checklist
- Emails with personality make all the difference - using your email copy (part one)
- Emails with personality make all the difference - using images in your email (part two)
- The good, the bad and the ugly of email personalisation
- How to get your emails into the inbox
- How to sell on your email newsletter
- How simple can be the most effective email marketing strategy
- In with the inbox crowd
- Inspiration for writing email newsletters
- Integrating direct mail techniques into your email marketing
- Integrating social media with your email marketing campaigns
- Is my open and click through rate any good?
- It's the personal touch that can maximise success
- Making the most of email marketing
- Making the most of email newsletters
- Managing the gap between expectation and experience
- Open or delete? How to improve your open rates
- Perfect your email marketing call to action
- Top 5 things to avoid when creating emails
- Using video in email marketing
- What does this remind you of?
- What to do when it goes wrong
- Why email returns the highest ROI
Email design and layout
- Common email rendering issues and how to deal with them
- Does my email look big in this?
- Don't save the best until last
- Emails with personality make all the difference - using images in your email (part two)
- HTML email design best practice
- Link your email marketing with your online branding
- The bigger picture- best practice tips on using images in your email
Managing your database and segmentation
- Common email bounces and how to deal with them
- How to reduce spend and succeed by targeting inactive subscribers
- In-house data - use it or lose it
- Make the most of your data
- Raise your revenue with email marketing
- Watch your aim - a guide to segmentation and targeting
General marketing tips and advice
- 8 reasons professional copywriting is essential
- The 10 commandments of B2B newsletters (which are read not deleted)
- Building a brand - know, like and trust
- Bullet point best practice
- Don't be afraid of competing with the big brands
- Reach for the stars, not for the benchmark
- Someone told me you're the best in the business
- Take a closer look at your marketing voice
- Turn up the volume - better communication improves sales
Can't find what you're looking for? Search the resource hub here.