NewZapp Email Marketing's Best Practice Articles

In need of some advice or inspiration on how to make the most of your email marketing? Take a look at some of our best practice articles below. They're packed full of useful email marketing tips, advice and guidance on how to get the best results from your email marketing campaigns.


  • Integrating social media with your email marketing campaigns
    Social media is exploding. Everyone now has a Twitter profile, or a LinkedIn profile or a Facebook page and the list goes on. This is fantastic and organisations are starting to follow suit. So, how can you integrate your social media into your email marketing campaigns? Here are 5 simple tips to get you started.
  • Link your email marketing with your online branding
    There's something to be said about brand consistency, Your work hard to make sure that your business cards, brochures and website all deliver your brand consistently. Your email marketing is a key element in maintaining your online brand.
  • Using video in email marketing
    Thereís no doubt that using video engages your subscribers. Itís attention grabbing and still a bit of a novelty. Video adds a new dimension to your message and can generate more interest than text alone. But... should you use videos in your email campaigns?
  • Is my open and click through rate any good?
    This is one of our most frequently asked questions and unfortunately there isnít an easy or quick answer to this. There are a number of things that will have an impact on your open and click through rates, so we thought we would cover it in depth for you.

email marketing tips and best practiceEmail Marketing tips and best practice

emails design and layoutEmail design and layout


    managing your database and segmentationManaging your database and segmentation

      general marketing tips and adviceGeneral marketing tips and advice


        Can't find what you're looking for? Search the resource hub here.