welcome to email marketing best practice articles

In need of some advice or inspiration on how to make the most of your email marketing? Take a look at some of our best practice articles below. They're packed full of useful email marketing tips, advice and guidance on how to get the best results from your email marketing campaigns.

recent articles

Below are some of our most recent articles on email marketing best practice.

• Is my open and click through rate any good?
  This is one of our most frequently asked questions and unfortunately there isn’t an easy or quick answer to this. There are a number of things that will have an impact on your open and click through rates, so we thought we would cover it in depth for you.
  
  
• Common email bounces and how to deal with them
  Bounced emails are unavoidable in email marketing, what matters is how you deal with them. In this article we look at the different bounce categories and what actions you should take if you get them
  
  
• Emails with personality make all the difference - using images in your email (part two)
  Images are a fantastic tool to showcase a product or to portray a non-tangible service, after all a picture speaks a thousand words. In this article we take a look at how you can use images to attract and hold recipients interest and encouraging them to read on and take action.
   
  
• Emails with personality make all the difference - using your email copy (part one)
  How many emails do you receive in a day? How many of the look interesting enough for you to take the time to read them? It can be difficult to make your email look appealing and valuable enough for your recipients to read. In this article we highlight how you can use personality to get your subscribers reading your emails whilst remaining professional.
  
  
• Making the most of email marketing
  Want to know how to make the most of your email marketing? Take a look at this acclaimed presentation covering everything from data to avoiding filters and gives you pointers on how you can create successful email campaigns.  
      

articles by category

email marketing tips and best practice
 

• 3 principles that can help improve your email marketing campaigns
• 3 steps to testing your email campaigns
• The 3 R's of email marketing
• 10 top email marketing tips
• A few tips to get you started
• Boost your email marketing with topical content.
• Email marketing checklist
• Emails with personality make all the difference - using your email copy (part one)
• Emails with personality make all the difference - using images in your email (part two)
• The good, the bad and the ugly of email personalisation
• How to get your emails into the inbox
• How to sell on your email newsletter
• How simple can be the most effective email marketing strategy
• In with the inbox crowd
• Inspiration for writing email newsletters
• Integrating direct mail techniques into your email marketing
• Is my open and click through rate any good?
• It's the personal touch that can maximise success
• Making the most of email marketing
• Making the most of email newsletters
• Managing the gap between expectation and experience
• Open or delete? How to improve your open rates
• Perfect your email marketing call to action
• Top 5 things to avoid when creating emails
• What does this remind you of?
• What to do when it goes wrong
• Why email returns the highest ROI
   

emails design and layout
 

• Common email rendering issues and how to deal with them
• Does my email look big in this?
• Don't save the best until last
• Emails with personality make all the difference - using images in your email (part two)
• HTML email design best practice
• The bigger picture- best practice tips on using images in your email
   

managing your database and segmentation
 

• Common email bounces and how to deal with them
• How to reduce spend and succeed by targeting inactive subscribers
• In-house data - use it or lose it
• Make the most of your data
• Raise your revenue with email marketing
• Watch your aim - a guide to segmentation and targeting
   

general marketing tips and advice
 

• 8 reasons professional copywriting is essential
• The 10 commandments of B2B newsletters (which are read not deleted)
• Building a brand - know, like and trust
• Bullet point best practice
• Don't be afraid of competing with the big brands
• Reach for the stars, not for the benchmark
• Someone told me you're the best in the business
• Take a closer look at your marketing voice
• Turn up the volume - better communication improves sales  
    

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