email design and layout 

A well created, good looking email can be the key to a successful campaign. If you need some guidance on how to create professional, well designed email campaigns take a look at our best practice articles.

• Common email rendering issues and how to deal with them
  There are many pitfalls to be aware of when designing HTML emails. The newzapp email marketing design team have many years experience creating and testing HTML emails to ensure correct rendering across all major email clients. In this presentation we take a look at some of the most common email rendering issues and (where possible) how you can deal with them.
   
• Does my email look big in this?
  How can you ensure that your delivered email looks the same as your design? Every day thousands of marketing emails are poorly rendered and brands are being damaged. In this article we give you our top five tips for ensuring your email looks good in the maximum number of email clients.
   
• Emails with personality make all the difference - using images in your email (part two)
  Images are a fantastic tool to showcase a product or to portray a non-tangible service, after all a picture speaks a thousand words. In this article we take a look at how you can use images to attract and hold recipients interest and encouraging them to read on and take action.
   
• HTML email design best practice
  There are many pitfalls to be aware of when designing HTML Emails. In this article we’ll highlight some of these and give you a few tips to help you design effective email campaigns.
   
• The bigger picture- best practice tips on using images in your email
  There's no doubt that using bold pictures in your emails is a great way to grab the attention of your subscribers, but what happens if they have pictures turned off? What if they're receiving text only emails? In this article we highlight a few key things to be aware of when you use images and some best practice tips to help you get the best results.
   

related articles

• How simple can be the most effective email marketing strategy
  It may sound strange for a company that spends the majority of its time creating eye catching emails to say that sometimes the very simplest email can be the most effective strategy. However, a major part of our advice is focused on how you can achieve your email marketing goals so in this article we look at how you can create simple but effective emails.  
   
• Integrating direct mail techniques into your email marketing
  In this article we look at how a Johnson Box could help improve the performance of your email marketing campaigns. The Johnson Box was popularised by direct marketer Frank Johnson who famously used this technique to lift response for American Heritage Magazine. Since it's conception the Johnson Box has been used in a variety of marketing media including direct mail, websites and email campaigns. We've created a short guide to using a Johnson Box in your email campaigns.
   

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