managing your database and segmentation

Managing your Database

If you're looking to maximise your results, it's important to correctly manage your database. For advice and guidance on how best to do this, take a look at our articles on managing your database and segmentation.

  • Common email bounces and how to deal with them
    Bounced emails are unavoidable in email marketing, what matters is how you deal with them. In this article we look at the different bounce categories and what actions you should take if you get them.
  • How to reduce spend and succeed by targeting your inactive subscribers
    Here's the truth. As much as half your database is inactive. Many will have been inactive for a long time. They're unlikely to be causing any obvious problems for your business, however they're also unlikely to be adding value. In this article we look at how you can turn your inactive subscribers into active customers.
  • In-house data - use it or lose it
    Building a customer and prospect database is one of the most important things you'll ever do for your business. In this article we'll look at why your database is the best money can buy and tips for collecting customer data.
  • Make the most of your data
    Email marketing relies on data collection and data hygiene. In this article we give you a few hints and tips regarding collecting and managing your data and doing this can be a low cost way of improving your email marketing. 
  • Raise your revenue with email marketing
    It's easy to put email marketing into a box where it's just doing one job for you, but there's so much more your emails can achieve. In this article we look at the many ways in which you can use email marketing to raise your revenue.
  • Watch your aim - a guide to segmentation and targeting 
    It's very tempting to just send a generic email to your entire database. This won't produce the best conversion rates, and eventually may turn your subscribers into non responders. If you segment your database and target your emails, you'll be able to write about what your subscribers are interested in. This can help increase your open and click-through rates and therefore the overall success of your email campaigns. In this article we look at how you can use your open and click history to segment your database and improve your campaigns.

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