how to sell on your email newsletter

Newsletters can include sales information without alienating your recipient. There are no hard and fast rules when it comes to selling in this way. However, we can help guide you in the right direction. Here are our top tips for selling on email newsletters.

Here are our top tips for selling on email newsletters:

ensure you balance sales and marketing

If your recipients are expecting an email newsletter and they receive a promotional email they're highly likely to switch off, delete your message or even unsubscribe. Try to balance the amount of advertorial and editorial in the newsletter. If this is too difficult, separate your sales and marketing emails completely.

make sure your call to action is clear

It's important the recipient understands what you want them to do. For example if you want them to sign up for something. Ensure the link to the sign up page clearly explains where the recipient is going to land and what they should do when they get there.

train recipients to take action

It's possible to train a recipient to take action. You can do this by creating hot spots in your email design. For example, you could include a link of the month in each newsletter. This will encourage recipients to consistently view this area each month. You can then use this behaviour to your advantage. Simply replace the link of the month with your sales message. This can help maximise the exposure to the message. However, you need to be careful not to over use this technique. We suggest one in every five emails is a good balance.

back up your sales pitch with examples

A great way to work a sales pitch into a newsletter is through customer testimonials and case studies. In our experience recipients are happy to receive this type of email. The bonus for you is your sales pitch is supported by a working example. The bonus for the recipient is they can read how your product or service has benefited others. It's important to retain this win / win balance when using this technique.