emails with personality make all the difference
part two - using images in your email
Welcome to part 2 of this mini series looking at injecting personality into your email campaigns. In this part we look at using images to attract and hold recipients' interest and encouraging them to read on and take action.
use images - but use them effectively
Images are a fantastic tool to showcase a product or to portray a non-tangible service. You can also use images to break up your copy and provide a visual representation of your articles, after all a picture speaks a thousand words.
Your images should add value but they can be fun and show your brand's personality, enforcing your brand attributes and making you stand out from the crowd.
Take this image for an article on using personalisation in your email. It shows a newsletter with the phrase "just for you". It's a good image as it tells you about the article being featured, however uless your style is more formal you could give it an individual look by adding a bit of personality.
This image shows that little bit of personality. The article title is 'the good , the bad and the ugly of personalisation' so the image represents that in a slightly quirky way by referencing the infamous film.
This wouldn't be suitable if your article was more formal but in this instance adding the little bit extra made the email more eye catching to encourage more opens.
Another example is the new service we launched in August for Twitter profile design.
This is a great visual representation of the service we're offering. We could have used the screen shot of our newzapp Twitter profile (as shown on the left), but we didn't want to suggest ideas to our customers or restrict their thinking on what they can do with this service.
Here's an example of how you can take an image for a tangible service and add personality. As a brand our style is less formal and as we didn't want to influence ideas too much, we kept it simple, just using styles and colours that are inline with our branding to maintian consistancy.
These examples shows the amount of character you can inject into one image. Our design team can offer the same service to you. Visit our marketing services website for details of our image creation service.
Don’t forget
Your recipients can opt to have their images turned off, so don’t forget to make sure your email makes sense without it. Test to an email address with images turned off if you’re unsure. We would also recommend keeping a good balance between text and images.
in conclusion
There are many factors why your subscribers read or don't read your emails, but if you can make them look at the email as valuable, targeted and interesting they will look forward to receiving more from you.
One of the steps towards a great email marketing campaign is to get them reading.
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Don't forget to read part one of this mini series
emails with personality make all the difference - using your email copy.