a few tips to get you started...

To make sure your emails are going to look great every time and you get the best results possible, below are some best practice tips to get you started:

use descriptive links instead of full links or email addresses

If you include full links or full email addresses as text within an email, you run the risk of being caught in a phishing filter.  To avoid this try using a descriptive link instead.  Using a descriptive link can also help you create a much stronger call to action, generating higher click-through rates.  For example, "Read more about how our professional package can benefit you" is much more inspiring and concise link than "For more information go to http://www.newzapp.co.uk/email-marketing/NewZappPackagesProfessional.html".

resize your images

To make sure your email will look how you want it to in as many email clients as possible, it's best to resize your images to the correct size you want them to appear in your email.  If you a newzapp customer do this before you upload them into your account.  Change your image to the right size using a resize tool in software such as Microsoft Office Picture Manager.  If you haven't got any image editing software, Picnik is a great free online tool you can use.  If you're a newzapp customer and have a bespoke design your 'Getting Started' template will contain guidelines on the maximum image sizes you should be using.

if you're copying and pasting, go via Notepad first

Whenever you copy and paste from an external source such as Microsoft Word or a website, you could be bringing additional coding into your email.  This could cause your email to misrender in some or all email clients.  Paste your copy into Notepad first (Start > All Programs > Accessories) and this will strip the copy of all coding.  You can then copy and paste from Notepad straight into your email.  Your standard default settings on font size and colour will apply to that copy so you don't need to worry about changing it once it's in.

use a From Name your subscribers will recognise

If your recipients don't know who the email is from, they're unlikely to open it.  In newzapp, in your properties panel you can have a From Name of your choice.  The question to ask is, do your subscribers know you personally (e.g. John Smith) or do they know your company, brand or product?  It's best to use whichever would be most recognisable to your subscribers.  Don't forget in newzapp you can use up to 128 characters, so you can have it all (if appropriate) i.e. "John Smith at Your Brand".

make sure your From Email Address is being monitored

If someone responds to one of your emails, you need to make sure you're prepared to follow it up (if necessary).  In newzapp, in your properties panel you can specify a From Email Address.  This is where any replies or auto-responders will come to.  It doesn't have to be your day to day email address, but it does need to be an inbox you can monitor when you're running a live campaign.