additional resources
Can't find what you're looking for? Search the hub or use these additional resources.
additional websites
Here are a few websites and resources that you might find useful. These sites offer great advice and best practice guidelines in marketing.
The Direct Marketing Association (DMA)
The Direct Marketing Association UK is Europe's largest trade association in the marketing and communications sector and works to protect the direct marketing industry from legislative threats and promote its development.
We also have a dedicated page with more information from the DMA, including the latest national email benchmarking summaries, best practice guidelines, the DMA Code of Practice, guidance on deliverability, legal advice and how you can keep in touch with the DMA.
Email Experience Council (EEC)
The eec is the email marketing arm of the Direct Marketing Association. They strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business and its ROI value.
Dave Chaffey's website is a blog where you will find latest articles which support his internet marketing books, training courses and marketing consulting. You will find information on a large number of marketing subjects as well as email marketing.
If you're new to email marketing or if you're at the point where you want to know more in depth information, there are hundreds of articles, reviews and links to help you here.
The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research and reference in the world, online or off. From search to e-mail, technology to trends, their coverage is expert, exclusive and in-depth.
iMedia Connection's website provides interactive marketing news, features, podcasts and video on all aspects of the marketing mix.
additional information
resizing your image
It's best to resize your picture to the size you want it to display in your email, as some email clients will render your images at the original size.
- Read our how to guide on resizing your image.
- We can resize the image for you. Visit our marketing services website for more details.
- Resize your image using Microsoft Picture Manager
- If you don't have picture managing software, you can use this free website - picnik.com
purchasing images
The thing to remember is "royalty free" doesn't mean the same as "free". There will be a cost to buy an image, and we'd advise checking that the resolution of the image bought suits the need. eg. you don't need to go to the expense of buying a high resolution image suitable for print work if you only want to use the image online. Also check that the terms of use and that you will have the rights to unlimited use and not once only.
Here are some websites where you can purchase images:
The talented newzapp design team can create images for you. There is more information on our marketing services website.
HTML
If you want to edit any of your HTML code, the following links will be useful for you.
- If you need to manage any of the HTML in your email see our how to guides.
- There is also a best practice article on HTML email design available which might be useful.
- If you're looking to add symbols to your email and it's not available there, try the webmonkey website.
- If you need a HTML hex value look it up here.
data purchasing
There are a few key questions to ask when you purchase data. When was it collected? Where was it collected? Is it opt in? Is there a bounced email policy?
- We recommend you build you list internally. See our best practice article make the most of your data.
- For purchasing data try: thinkDM or electric marketing.
spam checking
Always send yourself a test and if it gets to your inbox then you're good to go. However if you find you need to review your email before you send it, use the following resources:
- You can find our more about what the spam filters look for in our best practice article here on the top 5 things to avoid when creating your emails
- If you're a newzapp professional or enterprise customer, you have a spam check button to check your email before you send. This uses SpamAssassin to check your email.
- If you're a newzapp professional or enterprise customer, you can also ask our expert marketing account executives to take a look at your email free of charge.
- If you would like to run your email through a spam checker, spamcheck.sitesell is a good website to use.
bounces
A standard bounce report is available on request for professional and enterprise accounts free of charge. This includes the bounce message from the recipient’s server. We can also send you a link to a resource site which explains the bounce messages.
- You can find more information on bounces in our best practice article on making the most of your data
- We can provide a standard bounce report free of charge.
- We can also provide the service of going through your bounces and providing advice on what to do with them. Visit our marketing services website for more information.
- If you have a bounce report and you want to know what it all means, use this Microsoft help website.
deliverability
Deliverability monitoring is one thing you should ensure your Email Service Provider (ESP) is doing. It's great to have a fantastic email, but if they can't deliver it for you, it's a waste of time.
Don't forget if you are a newzapp professional or enterprise customer you can contact our expert marketing account executives who can explain the more technical side of this and you can request newzapp's latest deliverability score.
These are some free to use, independent deliverability score websites.
- SenderScore. You can create a free account with SenderScore and this will give you more detailed information if you need it.
- BorderWare
- SenderBase
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