Additional email marketing resources
Can't find what you're looking for? Search the hub or use these additional resources:
Here are a few websites and resources that you might find useful. These sites offer great advice and best practice guidelines in marketing.
The Direct Marketing Association UK is Europe's largest trade association in the marketing and communications sector and works to protect the direct marketing industry from legislative threats and promote its development.
We also have a dedicated page with more information from the DMA, including the latest national email benchmarking summaries, best practice guidelines, the DMA Code of Practice, guidance on deliverability, legal advice and how you can keep in touch with the DMA.
Email Experience Council (EEC)
The EEC is the email marketing arm of the Direct Marketing Association. They strives to enhance the image of email marketing and communications, while celebrating and actively advocating its critical importance in business and its ROI value.
Dave Chaffey's website is a blog where you will find latest articles which support his internet marketing books, training courses and marketing consulting. You will find information on a large number of marketing subjects as well as email marketing.
If you're new to email marketing or at the point where you want to know more in depth information, there are hundreds of articles, reviews and links to help you here.
The ClickZ Network is the largest resource of interactive marketing news, information, commentary, advice, opinion, research and reference in the world, online or off. From search to e-mail, technology to trends, their coverage is expert, exclusive and in-depth.
iMedia Connection's website provides interactive marketing news, features, podcasts and video on all aspects of the marketing mix.
Resizing your images
It's advisable to resize your images to the size you want them to display in your email, before you insert them into an email (and not by using "click and drag" to resize). This is because some email readers will ignore your adjustments and display an image at its original size (the size it was when you uploaded it to your NewZapp account).
Read our "How To Guide" on the best way to work out the image dimensions to suit your email.
There are various methods you can use for resizing:
- Use NewZapp's built-in image editor.
- We can resize the image for you - call us on 0845 612 5544 for more details.
- Resize your image using Microsoft Picture Manager
- If you don't have picture managing software, you can use a free website such as getgimp.com
Read our How To Guide on working out the size of image that you need for your email.
Things to remember about sourcing and buying images:
- Just because you found an image on the internet, doesn't mean you have the rights to use it! If you find an image you wish to publish you must get express permission to use it or you could be guilty of copyright infringement.
- The best way to source imagery is to use established agencies where you will be able to legitimately purchase "royalty free" images.
- "Royalty free" doesn't necessarily mean the same as "free". A royalty free image means that you do not need to pay royalties to a photographer or agency that own the rights to it, but there is usually a one off payment to be made.
- That said, there are sites that offer images that are both free, royalty free, and come with permission to be used for commercial purposes (see below).
Once you find an image that you wish to purchase, we'd advise that you:
- Check that the resolution of the image you are buying suits your needs. eg. you don't need to go to the expense of buying a high resolution image suitable for print work if you only want to use the image online and in emails. A resolution of 72pdi would be fine.
- Check that the pixel size of the image of the image you are buying suits your needs.
Here are some suggested websites where you can purchase images:
The talented NewZapp design team can also create images for you. Call us on 0845 612 5544 for more details.
If you want to edit HTML code yourself, the following links will be useful for you.
- Our 'How To Guides' have information about managing and editing your HTML emails.
- There is also a best practice article on HTML email design available which might be useful.
- If you need a HTML hex value look it up here.
There are a few key questions to ask when you purchase data. When was it collected? Where was it collected? Is it opt in? Is there a bounced email policy?
- We recommend you build your list internally. See our best practice article 'Make the most of your data'.
- For purchasing data try Electric Marketing.
Always send yourself a test and if it gets to your inbox then you're good to go. However if you find you need to review your email before you send it, use the following resources:
- You can find out more about what the spam filters look for in our best practice article here on the top 5 things to avoid when creating your emails
- If you're a NewZapp Professional or Enterprise customer, you have a Spam Checker tool to check your email before you send. This uses SpamAssassin to check your email.
- If you would like to run your email through a separate spam checker, then spamcheck.sitesell is a website that you mike like to refer to.
If an email sent from your NewZapp account bounces, you can access the bounce messages from the recipient's server in your Campaign Reports.
- There is more information on bounces in our best practice article on making the most of your data
- This includes a definition of what a "hard" and "soft" bounce is.
- If you have a bounce message and you want to understand better what it means, try this Microsoft help website.
Deliverability monitoring is one thing you should ensure your Email Service Provider (ESP) is doing. It's great to have a fantastic email, but if they can't deliver it for you, then you're wasting your time.
These are some free to use, independent deliverability score websites.
- SenderScore. You can create a free account with SenderScore and this will give you more detailed information if you need it.
Can't find what you're looking for? Search the resource hub here.
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