http://www.newzapp.co.uk/resource-hub/bestpracticearticles.html In need of some advice or inspiration on how to make the most of your email marketing? Take a look at some of our best practice articles below. They're packed full of useful email marketing tips, advice and guidance on how to get the best results from your email marketing campaigns. en-gb darrenhepburn@newzapp.co.uk mnicol@destinet.co.uk DestiNet Ltd 2010 Fri, 21 May 2010 12:53:35 +0200 Wed, 03 Nov 2010 09:45:44 +0200 RssPublisher 0.2.0 beta Mon, 25 Oct 2010 09:37:13 +0000 Christmas is looming so it's time to think about the obligatory Christmas cards. Why not save a tree and a fortune by using newzapp this year instead of Royal Mail. http://www.newzapp.co.uk/christmas_cards.asp darrenhepburn@newzapp.co.uk Mon, 27 Sep 2010 09:43:52 +0000 We received a report from the DMA Email Marketing Council in October. It's a fantastic insight into email marketing as a whole. If you'd like a copy please contact us requesting one using the link above. http://www.newzapp.co.uk/forms/formContact.asp darrenhepburn@newzapp.co.uk Mon, 02 Aug 2010 09:06:47 +0200 In the last month our eagle eyed designers have seen Gmail adding a 2 pixel high white gap under images in an 'unannounced change'. Our designers have found a solution to resolve this, which can be found here. http://www.newzapp.co.uk/resource-hub/news-gmailrenderingissue.html lizmoss@newzapp.co.uk Thu, 01 Jul 2010 13:48:09 +0200 There's something to be said about brand consistency, Your work hard to make sure that your business cards, brochures and website all deliver your brand consistently. Your email marketing is a key element in maintaining your online brand. http://www.newzapp.co.uk/resource-hub/article-linkwithonlinebranding.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:59:24 +0200 Every company has the potential to achieve fantastic results using simple principles in their email campaigns. We look at three principles that could help you achieve your email marketing potential. http://www.newzapp.co.uk/resource-hub/article-3EmailMarketingPrinciples.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:58:03 +0200 We all know that testing can help improve our marketing campaigns. However, sometimes it's hard to know where to start. We've come up with three simple tests you can try: subject lines, email length and image vs text based links. http://www.newzapp.co.uk/resource-hub/article-testing,1,2,3.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:57:08 +0200 We take a quick look at the 3 R's of email marketing: reading, reports and return-on-investment. http://www.newzapp.co.uk/resource-hub/article-The3Rs.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:56:03 +0200 We’ve written dozens of articles on email marketing best practice over the years. In this presentation we’ve collated some of our top email marketing tips to help you make the most of your email marketing. http://www.newzapp.co.uk/resource-hub/article-10TopTips.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:55:02 +0200 To make sure your emails are going to look great every time and you get the best results possible, included in this article are some best practice tips to get you started. http://www.newzapp.co.uk/resource-hub/article-FewTipsToGetStarted.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:54:28 +0200 In order to achieve the best results, it's good practice to plan your email campaigns in advance. However, one of the many advantages of email marketing is it enables you to quickly react to marketing opportunities when they occur. http://www.newzapp.co.uk/resource-hub/article-TopicalConent.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:53:15 +0200 It's important to check your email before clicking send. For this reason we suggest you create an email checklist, which you can refer to before sending your campaigns. Includes printable download. http://www.newzapp.co.uk/resource-hub/article-EmailMarketingChecklist.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:52:06 +0200 It can be difficult to make your email look appealing and valuable enough for your recipients to read. How can you use personality to get your subscribers reading your emails whilst remaining professional. http://www.newzapp.co.uk/resource-hub/article-PersonalityYourEmailCopy.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:51:00 +0200 Images are a fantastic tool to showcase a product or to portray a non-tangible service, after all a picture speaks a thousand words. How can you use images to attract and hold recipients interest? http://www.newzapp.co.uk/resource-hub/article-PersonalityUsingImages.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:50:10 +0200 When was the last time you used what you know about your recipients to help personalise your message? We examine what's good, bad and ugly when it comes to personalising your email marketing campaigns. http://www.newzapp.co.uk/resource-hub/article-GoodBadAndUgly.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:49:36 +0200 There's no question the most important part of any email campaign is ensuring your email makes it into the inbox. There are a number of techniques you can use to avoid being caught in filters. These are our top ten. http://www.newzapp.co.uk/resource-hub/article-GetInTheInbox.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:43:10 +0200 Newsletters can include sales information without alienating your recipient. There are no hard and fast rules when it comes to selling in this way. However, we can help guide you in the right direction. Here are our top tips for selling on email newsletters. http://www.newzapp.co.uk/resource-hub/article-SellingOnYourNewsletter.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:42:01 +0200 Although we spend our time creating eye catching emails, sometimes the very simplest email can be the most effective strategy. Our advice is focused on how you can achieve your email marketing goals, so when is simply the best strategy? http://www.newzapp.co.uk/resource-hub/article-SimpleEmailDesign.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:41:23 +0200 In marketing return-on-investment is king. You need to make sure that you're returning on every penny you spend. How can you ensure return-on-investment? Read our top tips for ensuring ROI. http://www.newzapp.co.uk/resource-hub/article-InWithTheInbox.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:40:03 +0200 Sometimes the hardest part of publishing an email newsletter is knowing what to write. We feature tips to help keep your newsletters interesting and make publishing a newsletter rewarding and exciting for your business. http://www.newzapp.co.uk/resource-hub/article-WritingEnewsletters.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:39:07 +0200 Let's face it, as readers and recipients of marketing messages we're often far too lazy for our own good. Due to this we often miss out on the best deals, offers and information so we recommend using a Johnson box in your email campaigns. http://www.newzapp.co.uk/resource-hub/article-IntegratingDirectMailTechniques.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:38:07 +0200 This is one of our most frequently asked questions and unfortunately there isn’t an easy or quick answer. There are a number of things that will have an impact on your open and click through rates, so we cover it in depth for you. http://www.newzapp.co.uk/resource-hub/article-IsMyOpenRateGood.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:15:51 +0200 Want to know how to make the most of your email marketing? Take a look at this presentation. http://www.newzapp.co.uk/resource-hub/article-makingthemostpresentation.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:15:11 +0200 Why does a barman call his locals by their first name? It's simple, because they like it and it's good for business. In this article we look at personalising emails and the impact this can have on campaign success. http://www.newzapp.co.uk/resource-hub/article-PersonalTouch.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:12:56 +0200 The gap between expectation and experience can make the difference between success and failure. Large gaps often result in lower conversion and higher unsubscribe rates. http://www.newzapp.co.uk/resource-hub/article-ExpectationVsExperience.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:12:29 +0200 This article summarises some of the key points, pitfalls and opportunities you should be aware of when creating your email newsletters to make the most of email newsletters. http://www.newzapp.co.uk/resource-hub/article-MakingTheMostOfEnewsletters.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:11:38 +0200 With email volumes constantly increasing, your subscribers will not always have time to open every email they receive. With each email that hits their inbox they must make the decision, open or delete? http://www.newzapp.co.uk/resource-hub/article-OpenOrDelete.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:10:56 +0200 Have you ever wondered why your subscribers haven't responded to your email? It could be that the problem lies with your call to action. http://www.newzapp.co.uk/resource-hub/article-PerfectYourCallToAction.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:08:40 +0200 There’s no doubt that using video engages your subscribers. Video adds a new dimension to your message and can generate more interest than text alone. But... should you use videos in your email campaigns? http://www.newzapp.co.uk/resource-hub/article-usingvideoinemailmarketing.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:08:07 +0200 Our top 5 things to consider when creating your email campaigns to avoid getting caught in junk folders. http://www.newzapp.co.uk/resource-hub/article-5ThingsToAvoidWhenCreatingEmails.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:05:40 +0200 We’ve all been there, you’ve been meticulous with proofing your email, send it and then you spot the mistake. We cover a few typical situations where things go wrong and how to react to them to give you the best possible outcome. http://www.newzapp.co.uk/resource-hub/article-gonewrong.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:05:05 +0200 Comparison forms the foundation for decision making and aids our ability to interact with new things. The first time we see an email newsletter we'll ask ourselves "what does this remind me of?". http://www.newzapp.co.uk/resource-hub/article-remindme.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:04:30 +0200 When developing your marketing campaign you need to consider what you want to achieve and then measure success against those goals. Do your research, plan you campaigns and give yourself and your campaigns time. http://www.newzapp.co.uk/resource-hub/article-EmailReturnsHighestROI.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:01:52 +0200 In this article we look at email rendering. How can you ensure that your delivered email looks the same as your design? Read our top five design tips for designing HTML emails. http://www.newzapp.co.uk/resource-hub/article-EmailRendering.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:01:05 +0200 There are many pitfalls to be aware of when designing HTML emails. The newzapp email marketing design team have many years experience creating and testing HTML emails to ensure correct rendering across all major email clients. http://www.newzapp.co.uk/resource-hub/article-commonrenderingissues.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 11:00:25 +0200 Sometimes it isn't best to save the best (or most important bit) until last. Included in the article are a few things to consider when planning your email campaigns to get the best results. http://www.newzapp.co.uk/resource-hub/article-DontSaveTheBestUntilLast.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:57:40 +0200 HTML emails are arguably the most effective of all email marketing designs. However, there are many pitfalls to be aware of when designing HTML Emails. We highlight some of these and give you a few tips to help you design effective email campaigns. http://www.newzapp.co.uk/resource-hub/article-HTMLEmailDesign.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:57:04 +0200 Images are a great tool to showcase a product or to portray a non-tangible service, after all a picture speaks a thousand words right? How can you use images to attract and hold recipients interest? http://www.newzapp.co.uk/resource-hub/article-PersonalityUsingImages.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:56:32 +0200 There’s no doubt using bold pictures in your emails is a great way to grab the attention of your subscribers, but what happens if they have pictures turned off? What if they're receiving text only emails? http://www.newzapp.co.uk/resource-hub/article-BiggerPicture.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:55:26 +0200 Bounced emails are unavoidable in email marketing, what matters is how you deal with them. In this article we look at the different bounce categories and what actions you should take if you get them. http://www.newzapp.co.uk/resource-hub/article-ManagingBounces.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:54:38 +0200 Here's the truth. As much as half your database is inactive. Many will have been inactive for a long time. Don't panic, have faith, it's not too late to turn your inactive subscribers into active customers. http://www.newzapp.co.uk/resource-hub/article-inactivesubscribers.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:53:53 +0200 Building a customer and prospect database is one of the most important things you'll ever do for your business. We'll look at why your database is the best money can buy and tips for collecting customer data. http://www.newzapp.co.uk/resource-hub/article-DataUseItOrLoseIt.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:53:16 +0200 Here are a few hints and tips regarding data, which will provide you with some low cost ways of improving your email marketing. http://www.newzapp.co.uk/resource-hub/article-MakeTheMostOfYourData.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:52:40 +0200 By segmenting your database and targeting your emails, you can improve your relationships with contacts and add to your bottom line. http://www.newzapp.co.uk/resource-hub/article-RaiseYourRevenue.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:32:53 +0200 It's very tempting to just send a generic email to your entire database. Unfortunately this won't always produce the best conversion rates. We outline a few areas for you to try some segmentation and targeting. http://www.newzapp.co.uk/resource-hub/article-WatchYourAim.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:31:58 +0200 It’s fair to say that both hard and soft copy newsletters have been rather overused. So the trick is to take a completely different approach. Here are the 10 commandments of effective newsletter writing. http://www.newzapp.co.uk/resource-hub/article-OnefishTwofish.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:31:18 +0200 It almost goes without saying the written part of your campaign is perhaps the single most important factor to achieving your objectives. Here are 8 top reasons why professional copywriting is essential. http://www.newzapp.co.uk/resource-hub/article-copywriting.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:30:48 +0200 The humble bullet point has been woefully under used for far too many years. How can we ensure that our bullet points are working hard? How do we create brilliant bullet points that build better business? http://www.newzapp.co.uk/resource-hub/article-BuildingBrilliantBullets.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:30:01 +0200 Building and maintaining a brand is vital to the long term success of your business. Everything you do has an impact on your brand. Here we take a look at how you can build your brand. http://www.newzapp.co.uk/resource-hub/article-BrandBuilding.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:28:25 +0200 All too often small businesses believe they can't compete with big brands. In fact in the modern marketing age there are many opportunities for small businesses to achieve market share and compete with even the largest global brands. http://www.newzapp.co.uk/resource-hub/article-CompetingBigBrands.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:27:18 +0200 Benchmarks can help us make the right business decisions. Benchmarks help us protect our investments and set realistic, achievable goals. The truth is, performance against benchmarks means very little if we fail to meet our internal target. http://www.newzapp.co.uk/resource-hub/article-ReachForTheStars.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:05:25 +0200 There's nothing better than someone else saying how great you are. It's fairly simple to ask your customer to provide a quote and they're extremely useful. You can include them on your site, in your newsletters and in press releases. http://www.newzapp.co.uk/resource-hub/article-BestInTheBusiness.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:04:49 +0200 Every plausible definition of good marketing places customers at its heart. Whichever way you look at it, whether you love them or hate them, satisfying them is the surest route to improved sales and bigger profits. http://www.newzapp.co.uk/resource-hub/article-TurnUpTheVolume.html lizmoss@newzapp.co.uk Wed, 09 Jun 2010 10:04:08 +0200 You know your business, you know your product and you have an in-depth knowledge of the English language. You know your problem...you know too much. One common mistake is to overuse acronyms and industry jargon. http://www.newzapp.co.uk/resource-hub/article-YourMarketingVoice.html lizmoss@newzapp.co.uk