In with the inbox crowd
If your business is already marketing via email you're amongst the ever growing inbox crowd. If you're not then there's still plenty of time to get your email marketing up and running before the end of 2007. The question on everyone's lips is...
"Why do so many businesses choose email?"
The answer according to eMarketer daily is simple. Email offers return-on-investment that is rarely beaten by any other form of marketing. In fact the Direct Marketing Association in the USA predict that email marketing will return $48 for every dollar spent on it in 2008. In the UK we're likely to see a similar pattern. In marketing return-on-investment is king. You need to make sure that you're returning on every penny you spend.
How can you ensure return-on-investment?
see out our top 3 tips for ensuring ROI here
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