Newsletter 11 l September 2005 
 

INITIATIVES ADDS 2,000 NAMES TO CLIENT'S PROSPECT LIST. 


AN INTERNET-BASED PR INITIATIVE, devised by Magna Communications for one of its construction-based clients, has resulted in over 2,000 qualified names being added to the client's prospect database in less than eight months.  This follows the novel addition of a password-protected section to the website as a simple and inexpensive means of capturing visitors' name, company, position and contact details.  It also follows the introduction of another Magna initative, the introduction of a global electronic newsletter that directs traffic to the client's website.


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GLOBAL PHOTO COMPETITION BUILDS BRIDGES TO SUCCESS.


AN INTERNATIONAL PHOTOGRAPHIC COMPETITION devised and managed by Magna Communications has, literally, brought in entries from around the world.  The competition was sponsored jointly by Magna's civil engineering client, RMD Kwikform, and Bridge Design and Engineering, the world's premier bridge construction title, with the aim of building RMD Kwikform's global brand awareness.  The winning entries will feature in Bridge Design and Engineering, be displayed at several major exhibitions, and will form the basis of a 2006 calendar.

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MAGNA MASTERMINDS GLOBAL DEALER EVENT


A MAJOR DEALER EVENT in Germany for 135 delegates was organised, from scratch, by Magna Communications in under three weeks.  The event, for Tyco Fire and Security's Fire Suppression Group, coincided with the Interschutz exhibition in Hannover.  It brought together distributors from around the world, and necessitated finding a large-capacity venue at a time when the city was full to capacity.  Magna took care of every detail, from invitations and itineraries to menus and entertainment.

The client's reaction?  A first-rate venue and an event that went like clockwork.

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NEW PR ACCOUNT EXECUTIVE APPOINTED AT MAGNA.


NINA STUBBS has joined Magna Communications as an Account Executive, having gained a BA in Communications Studies from Sheffield Hallam University. Her appointment is in line with Magna's policy of providing clients with the widest possible communications advice, embracing both traditional and new media.  She is based at the consultancy's Wimborne offices.

Nina can be reached on +44 (0) 1202 639277. 

Her email address is nina.stubbs@magna-communications.com.

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