Emerging Business Models
Music Communities: Taking MySpace to a New Level
Driven by technology, consumer behaviour is exhibiting a generational shift and fundamental changes are occurring across the board. One area of change is the appearance of online communities such as MySpace and Lunarstorm where the trends are self-expression, personalisation and interaction.
Soon, these trends will start appearing within the music industry where the fan bases of artists will be able to express themselves by personalising their own web spaces and interacting with fellow fans in an artist-focussed community that looks and feels like a mini MySpace.
This report describes a multi-faceted opportunity that will be interesting to artists, labels, advertisers, brands and platform providers, who will see opportunities both within the music industry and across multiple entertainment categories that include music, TV, film and gaming.
The concept of a 'My Communities' service is introduced and described together with an explanation of how this could be used by the consumer and how it could be marketed.
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Music Communities
