Canada comes to London

The Canadian Tourism Commission has shrunk down seven of Canada's provinces to create 'Canada Dome'...click for more!

Bee Movie makes a buzz

Paramount Pictures UK has taken its 'Queen Bee' flight simulator on a 10 city tour of the UK to promote its...click for more!

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'Skate' like a pro with EA Games

Computer game brand EA Games launched its latest skateboarding game 'Skate' for the Xbox...click for more!

Walkers 'Hot Crisps Van' hits the road

Crisp brand Walkers will be touring the country throughout 2008 with its famous Hot Crisps Van as part...click for more!

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Guinness set stout taste-test

Guinness is launching an experiential sampling campaign at rugby grounds across the country to drive sales...click for more!

The Ambi Pur Fragrance Challenge

Home fragrance brand Ambi Pur is embarking on a 'Fragrance Challenge' roadshow this month to help...click for more!

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'Be Kind to Your Behind' urges Cottonelle

Tissue manufacturer Kimberley-Clark is touring major cities in the US this month with its 'Be Kind to Your Behind'...click for more! 

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Ecover races to recycle in France

Ecological brand Ecover extended its experiential activity to France last month to tie in with the brand's sponsorship...click for more!

BEcause has hit the road this January in a campaign for The Department of Business, Enterprise and Regulatory Reform to educate workers and employers about the new national minimum wage rates.

The campaign, overseen by the Central Office of Information (COI), will provide tailored information and advice to local people in 30 towns and cities for nine weeks. On each day of the campaign, the converted double decker 'Route 552 – Are you on board?' bus will visit three strategically-positioned 'bus stops' for two hours at a time. 

On board, visitors can sit and relax whilst using laptops to access online information via the campaign's website. Brand Ambassadors will discuss individuals' needs and help them find relevant information.  Visitors can also use free on-board mobile phones to call the national minimum wage helpline.

Meanwhile it's been a flying start to 2008 on the new business front for BEcause, with wins on new projects for Sony, Oxfam, Yakult and Plantronics.  Watch this space for more details.

The Experiential Marketing Forum (EMF) has published results on its first-ever survey on Experiential Marketing. Over 650 EMF, Adweek and Brand Week subscribers responded to the online survey.

Key findings include:

• Over one third of respondents consider experiential marketing to be the 'life blood' of their organisation
• The majority report their most anticipated result of an experiential marketing campaign to be 'engagement'
• Over half the respondents connect experiential marketing to 'memories'
• The top objective when using experiential marketing is to 'build relationships'

Source: The Experiential Marketing Forum (www.experientialforum.com/survey)