 The Internet is undergoing a dramatic transformation. It's all down to the boom in video over the web. Broadband speeds are rising. YouTube is now a cult. Suddenly anyone who's anyone is watching video on their computer.
It opens up a whole new world of opportunity for promoting your business. Suddenly it's easy to have your own web video to show potential customer exactly what you have to offer. And it's cheaper than you might think.
At the forefront of this revolution is Silverstream TV. They're a team of award winning TV professionals who've worked for BBC, ITV and Channel 4. Now they specialise in bringing the standards of broadcast TV to the web. They offer a range of options, but the most effective form of marketing they've discovered is the use of links to video content in email marketing.
One NewZapp customer that has used this pioneering new form of marketing is TJW Exhibitions. They have used Silverstream web video to promote their events across the UK.
How did TJW use video in their emails?
Follow the link below to see an example of how TJW used video in their email for Business South 2007.
You can also see video in action on the Business2Business shows website.
Follow this link to view the videos
"The Silverstream team worked superbly with us." Says Tim Waddington General Manager of TJW. "The technology is impressive and they are a professional outfit – but more importantly to me, they have been a pleasure to work with!"
This form of email marketing has been highly successful. It gives the email a new dimension and above all else it provides the recipient with all the information they need in a fun and friendly way. Using video can dramatically improve click through rates from your email and it has an excellent impact on your brand.
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For details about how web video marketing can help your business contact Tod at Silverstream TV by email or Tel: 07980 891142.
You can visit the Silverstream TV website by following this link. |
