newzapp email marketing - emails with personality make all the difference: using your copy

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Hello,

Welcome to the October edition of newzapp clickthrough, your resource with everything you need to make the most of your email marketing.

In this edition we take a look at how having a 'personality' can increase your read rate. We also feature Sprused Goose in this month's focuson article.

If you'd like to get involved with focuson, send an email to the marketing team.

emails with personality make all the difference - using your copy

Welcome to part one of this mini series looking at injecting personality into your email campaigns.

How many emails do you receive in a day? How many of them look interesting enough for you to take the time to read them?

It can be difficult to make your email look appealing and valuable enough for your recipients to read.

Here are our tips to get your subscribers reading your email, whilst remaining professional.

The first few lines make all the difference.
Have an opinion
Try not to sound like a corporate giant.

Find out how putting some personality in your email will help you stand out from the crowd and encourage your recipients to engage with your email.

Coming in November - part two of this mini series.
emails with personality make all the difference - using images in your email.

Spruced Goose

“One of the main reasons for choosing newzapp was the ease of use and the service they offer” Petra Schiffer - Spruced Goose

Spruced Goose is a Manchester-based children’s fashion boutique offering quirky, colourful and exclusive fashions for 0-12 year olds.

Spruced Goose selects fun and individual clothing ranges from Europe and the USA, to offer an alternative to the often adult-like children’s fashions and widely available designer brands.

Proprietor Petra Schiffer says: “Our product range allows children to express their personalities without looking like mini adults. Children should dress as children, with fun, colourful clothes that capture the innocence and vibrancy of childhood.”

"We have looked into various ‘Newsletter’ packages and found the task of designing our own template too time consuming and it is doubtful that we would have been able to achieve the same professional look and feel, which was very important to us."

Find out how newzapp has help Spruced Goose achieve their email marketing needs

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