It's very tempting to just send a generic email to your entire database.

This won't produce the best conversion rates, and eventually may turn your subscribers into non responders.

If you segment your database and target your emails, you'll be able to write about what your subscribers are interested in. This will get a much better response rate, as your recipients are more likely to be interested in your communication. This will increase your open and click-through rates and therefore the overall success of your email campaigns.

Here are a few areas for you to try some segmentation and targeting:

Open History - See who opened which emails in the past and target them with similar information.

Click History - See who clicked in specific areas of your email and target them too.

When to send? - Now you've got your targeted email ready to go, when do you send it?

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MVUE is a team of Visual Communication experts, specialising in face to face interactions including Events, Workshops and Presentations.

Leaders in the Healthcare and Biosciences Industry, MVUE has sourced an innovative way to maintain regular contact with their customers.

By forging a new relationship with NewZapp, MVUE can ensure clear and consistent delivery of messages and updates, through working in partnership with NewZapp's focused team of experts.

They rapidly created an adaptable, intuitive, cost effective solution which complemented MVUE's existing Customer Relationship Management programme.

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