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Get 50% extra on selected email packs in December.
    

 
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In case you missed it  

Here are some articles and best practice advice featured previously in clickthrough:

emails with personality make all the difference
Part 1
 

common email rendering issues and how to deal with them    
new - twitter profile design service 
the 10 commandments of B2B newsletters (which are read not deleted)   
 
 

newsletter archive
forward this email
 

Hello,

Welcome to the November edition of newzapp clickthrough, your resource with everything you need to make the most of your email marketing.

In this edition we take a look at part 2 on how having a 'personality' can increase your read rate. We also feature Accountis Europe in this month's focuson article.

If you'd like to get involved with focuson, send an email to the marketing team .  

 
emails with personality make all the difference
using your images
 

emails with personality make all the difference 
Welcome to part 2 of this mini series looking at injecting personality into your email.

In this part we look at using images to attract and hold recipients' interest and encouraging them to read on and take action.

If you missed part 1 of emails with personality make all the difference - using your email copy, catch up here. 

Images are a fantastic tool to showcase a product (after all a picture speaks a thousand words) or to portray a non-tangible service. It also breaks up your copy and provides a visual representation of your articles.

Make sure your images add value, but they can be fun and show your sense of humor too.

Find out how to use your images effectively in your email campaigns.  

 
focuson Accountis Europe Ltd 


focuson Accountis Europe Ltd “Sending out regular communication with our customers is essential and newzapp enables me to quickly create informative emails that look professional” says Accountis Marketing Manager Susan Davies.
 
 

Accountis Europe Ltd is a leading provider of international electronic invoicing and payment solutions. Founded in 2002, Accountis became part of the Fundtech group in early 2008 and processes over 1 million transactions every day.

The Accountis trusted transaction network is used by many of the World's largest corporations to leverage existing systems and maximise efficiencies across the financial supply chain.

Accountis use newzapp in a number of ways.  Firstly, they use it to communicate with their Bacs payments customers via a bi-monthly e-newsletter called ‘Bacstell’. ‘Bacstell’ provides users of the Bacsactive-IP software with important update information, and also includes feature articles on industry hot-topics.

Find out how else Accountis are using newzapp and how their email marketing campaigns are being inergrated with other medias. 

 
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