New Customers
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Hello to all our new customers.

List of new customers

Strategy Guide
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You can download a copy of our Email Marketing Strategy Guide in PDF format here

Make Some Money
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To find out more about referring a friend or business contact to NewZapp. Send an email to Darren Hepburn

conditions apply. Contact for details

ClickThrough Archive
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View the archive online

Hello

Welcome to the November issue of ClickThrough. This is the last edition before the end of 2007.

Please note: The NewZapp office will be closed from
24th December 2007 to 1st January 2008.

If you need to contact us during this period please send an email to support@newzapp.co.uk. We'll get back to you as soon as possible.

That's the formalities done now it's time for the presents. 

We value your business and want to be successful in your email marketing. One of the most important things is to avoid making unnecessary mistakes. For that reason we decided to put together an email marketing checklist for you. Hopefully this will come in handy during 2008.

It's important to check your email before clicking send. For this reason we suggest you create an email checklist, which you can refer to before sending your campaigns. 

To help you get this started we've identified a number of questions you should answer before sending your campaign. Each area has further detail. To view this simply follow the "read more" link at the end of each section. You can also print a PDF version of this checklist  (40K) 

The Email

Have you cut and paste content from a Microsoft programme?
Have you seen the design layout in your inbox?
Is the email too advertorial or editorial focused?
How much of your email shows in a preview pane?
Have you checked your spelling?
Have you checked the content for filtering issues?
Have you included a call to action?
Can the email be shorter or more concise?
Have you checked all of the links and company details?
Have you given all the images Alt tags?

Read more details

The Subject line and From details

Have you checked the spelling?
Will recipients recognise the From name and email address?
Is the From address a live email address that works?
Does someone open this inbox to answer replies?
Are you ready for the out of office responses?
Have you checked for content filtering issues?

Read more details

Testing

Have you planned with enough time to test?
Have you sent a complete version as it will be delivered?

Read more details

Database

Have you grouped your database to help with analysis?
Have you checked your database for personalisation?
Have you cleaned your data recently?

Read more details