It's easy to put email marketing into a box where it's just doing one job for you, but there's so much more your emails can achieve.
You probably treat your customers differently. The more they spend with you, the more likely they are to receive better service from you. Use your email marketing to continue those special relationships and to improve your low value customers.
You probably treat prospects differently too. An offer or sales proposition you would use to convert leads to customers, may not be something you would offer an existing customer.
Email marketing can be used for more than just acquisition or retention. There are more ways to utilise email marketing than you'd think.
 Retention email marketing
Acquisition email marketing
Events and news alerts
Transactional email
Read the full article to find out how you can make the most of your email marketing.
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