Recently we've been reading a number of articles and posts about bullet points. We've taken all of this knowledge and guidance into account and created an article about bullet point best practice.

Email marketers often rely on bullet points to summarise long content and outline key parts of their product or service offering. How can we ensure that our bullet points are working hard? How do we build brilliant bullet points that return better business?

What's the aim of a bullet point?

Simply, bullet points are a great way to present information in a concise, precise and scannable format. This is ideal for email communication. However, these strengths can be weaknesses.

What's the biggest weakness?

Creating scannable content is a great idea. However, we need to remember that bullet points can be too scannable. When creating bullet points you'll need to consider how your reader will interact with them and how this impacts on your business or organisation.

What are the best practices?

If you'd like to see the best practice advice for creating bullet points. 

Read the full article on our website