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link of the month 

"Buff Enough for a Tough Economy? Ten Email Exercises" by Karen Gedney from ClickZ .

Read about her best exercises for maximizing the performance of your email creative.     

link of the month - Buff Enough for a Tough Economy? Ten E-mail Exercises 

 
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Thank you to everyone who joined newzapp in June and July.

Customers joining us 
 

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We like hearing about how our customers use newzapp. If you'd like to take part in focuson and be featured in clickthrough and on our website,  email us .

Take a look at the focuson section on our website.


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Hello @firstname@ and welcome to the July edition of newzapp clickthrough, your resource with everything you need to make the most of your email marketing.

This month we feature a guest author Onefish Twofish  with an article on  the 10 commandments of B2B newsletters which are read not deleted  

Onefish Twofish are business communication specialists. They write high quality copy for their customers ranging from internal communications and websites to lead nurturing and white papers. Their advice is always useful and helps make sure you get the best out of your copy.

In the focuson section  at the bottom of this email you can learn more about AT&F Solutions Ltd  and how they use newzapp in their marketing mix.

 
the 10 commandments of B2B newsletters which are read, not deleted

the 10 commandments of B2B newsletters  
by Onefish Twofish

It’s fair to say that both hard and soft copy newsletters have been rather overused.

So the trick is to take a completely different approach. Here is a quick snippet of the 10 commandments of effective newsletter writing:

 make it useful
 theme each edition
 use regular features
 turn content gathering into prospecting

Read the full article for more information on these and the other commandments for writing effective newsletters

 
focuson AT&F Solutions Ltd

AT&F Solutions Ltd. Training for success  
"We see great value and potential in the newzapp email marketing system.
It is helping us to focus our efforts in a more direct and targeted approach." - Terry Breslin, Commercial Director, AT&F Solutions Ltd  

Having spent several thousand pounds on traditional marketing methods, mostly all to no avail, AT&F Solutions decided to try using the newzapp email marketing system. 

"Because we specialise in online health and safety training, our target audience is as wide as they come.  Using newzapp helps us remain focused in our efforts when seeking out specific new clients."

AT&F Solutions Ltd offer a free to use learning management system with low cost training fees.  Read the full article on the newzapp website .

AT&F are pleased to offer a special 25% discount on their training services to newzapp customers.  Visit the newzapp website to find out how to get your discount .
 
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