New Customers
```````````````````````````````````
A big hello to all our new customers. We hope you enjoy reading ClickThrough and wish you success with your email marketing.

List of new customers

Make Some Money
```````````````````````````````````

To find out more about referring a friend to NewZapp please email Darren Hepburn

conditions apply. Please contact us for details

ClickThrough Archive
```````````````````````````````````

You can now see all of the past issues of ClickThrough online. Follow the link below to see the ClickThrough Archive.

View the ClickThrough
Archive Online

Welcome to the July 07 edition of ClickThrough. The bi-monthly newsletter for NewZapp customers. In this issue we look at testing and we identify three tests you can try for yourself.

Congratulations to Devon County Council

We're extremely pleased to announce that Devon County Council has been awarded a prestigious Chartered Institute of Public Relations Excellence Award for its weekly e-magazine "Insider". Devon County Council beat off strong competition from industry, national charities, Government departments and the wider public sector.

Judges for the CIPR awards described Devon County Council's win as "a fantastic achievement."

The NewZapp team is proud to have played a part in this success and we hope this is the first of many awards for NewZapp customers.

Has achieved something special with your email marketing? No matter how small, we want to hear about it. 

If you have a success story, we'd like to share it with a wider audience. Please email your stories to:

marketing@newzapp.co.uk  

We all know that testing can help improve our marketing campaigns. However, sometimes it's hard to know where to start. So we've come up with three simple tests you can try.

Before starting your tests you must look at your current situation. What are your open, click through and conversion rates? Once you have these clearly identified you can start. It's important you test only one element at a time. Make sure you know what you've changed and the impact it has on your results.

With this in mind. Here are three simple tests.

1. Subject line - How do you structure your subject lines? Are they designed to describe what is in your email or are they designed to create interest and desire?
   
   Read More >>
   
   
2. Email Length - Short copy versus long copy has always been a popular test with marketers. Can you make your emails shorter? Could they be longer? Which works best?
   
   Read More >>
   
   
3. Image versus text links - Do you use image links and text links in your email campaigns? If so, do you know which performs best?
   
   Read More >>