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When budgets get cut, email is there... 

Although marketing budgets are likely to decline this year, email continues to be a viable option, regardless of what happens on Wall Street or Main Street.

Read the full article

When budgets get cut, email is there...

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Thank you to everyone who joined NewZapp in December and January.
 
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Hello ,

Welcome to the January issue of ClickThrough, the monthly newsletter for NewZapp customers. 

In this issue we look at how to make the most of the pictures in your email marketing campaigns.

We also feature Grapevine Travel in the FocusOn article at the bottom of this email.

If you would like to get involved with FocusOn, send an email to the marketing team.

 
The Bigger Picture

Alt tags are a great way to reiterate your point. Read the full article for more details
There's no doubt that using bold pictures in your emails is a great way to grab the attention of your subscribers, but what happens if they have pictures turned off? What if they're receiving text only emails?

Let them know there is supposed to be a picture in that space. You can tell them what it's about, reiterate your brand and get them on to your website.

There's a few key things to be aware of when you use images: Alt tags. hyperlinks, positioning and size.

There are more details in the full article.

 
FocusOn Grapevine Travel Grapevine Travel

Grapevine Travel - Activity Breaks
Grapevine Travel
is a specialist, independent travel agent based in Droitwich Spa with over 25 years of travel experience.

Here's what they have to say:

"Whether a family break, luxury holiday, cruise, honeymoon, safari adventure, or tailor-made holiday - we believe we have something for everyone. 

For the sixth year running, we are delighted Grapevine has been awarded  "Top Agent" status with the leading Luxury Tour Operator ITC Classics. The awards were held at the "Raffles Resort Hotel" which is located on the private Island of Canouan in the Grenadines."

Read more about Grapevine Travel and how they use NewZapp.

 
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