This month we take a look at how a Johnson Box could help improve the performance of your email marketing campaigns.

The Johnson Box was popularised by direct marketer Frank Johnson who famously used this technique to lift response for American Heritage Magazine.

Since it's conception the Johnson Box has been used in a variety of marketing media including direct mail, websites and email campaigns.

We've created a short guide to using a Johnson Box in your email campaigns.

Follow this link to read the guide

Last year many of you praised our customer service. You provided some great quotes like:

"NewZapp is fantastic! It's had such a positive impact upon our marketing and sales. The support team are superb." Discovery CDL

Despite all this praise, we still want to offer more. That's more advice and better customer service. In order to do this we're building a team of Marketing Account Executives.

Liz is the first Marketing Account Executive to join the NewZapp team. She's here to help you use NewZapp and also to offer advice and tips to maximise your success.

If you have a general question about email marketing you can email it to marketing@newzapp.co.uk