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special sauce, silver bullets, and e-mail marketing

On ClickZ, Jeanne Jennings discusses whether there's such a thing as magic formula for successful email marketing.

Read the full article online

Link of the Month - special sauce, silver bullets, and e-mail marketing

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Thank you to everyone who joined NewZapp in January and February.
 
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Have you done something interesting in your business or with your email marketing that you'd like to share with others?  If so why not email our marketing team to tell us about it.  

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Hello ,

Welcome to the February issue of ClickThrough, the monthly newsletter for NewZapp customers. 

In this issue we look at how you can take advantage of topical news and events to give your email marketing a boost.  We also feature VIP villas in the FocusOn article at the bottom of this email.

If you'd like to get involved with FocusOn, send an email to the marketing team. 

 
boost your emails with topical content...

And the topic is...In order to achieve the best results, it's good practice to plan your email campaigns in advance.  However, one of the many advantages of email marketing is it enables you to quickly react to marketing opportunities when they occur.  In particular, it allows you to take advantage of topical news and events to boost your marketing.

When writing about topical content here's a few things to consider:

  • Relevancy
  • Timing
  • Avoiding the bandwagon

For more detail read the full article on our website.

 
FocusOn VIP VillasVIP villas

FocusOn VIP villasVIPvillas.com Managing Director Andy Parr is pleased to be working with NewZapp in promoting their own luxury villas to their increasing client base.  "We needed a reliable company that could supply a product, but more importantly be there in the background should we need additional support.  I have been very impressed with NewZapp and their team. Working in the luxury holiday market we understand good customer service and so it was pleasing to see a company that really does live up to their promises."

Read the full article online.

 
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