We've read several articles recently talking about reactivating your dormant email addresses from your lists.

This idea started us thinking about data in general, and how email marketing relies on data collection and data hygiene.

We've written an article containing a few hints and tips regarding data, which will provide you with some low cost ways of improving your email marketing.

The article covers:

Data Collection
Making the most of personal contact and your website.

Purchasing data
Best practice guidelines for purchasing data.

Data Hygiene
What to do with existing data to improve your marketing.

Read the full article here.

Gatton Manor hotel and golf club is set amongst 200 acres of tranquil Surrey countryside in Ockley.

Gatton Manor provides a championship golf course, 18 bedroom hotel, 3 conference rooms, restaurant and bar, civil ceremony room and a large function room popular for weddings and functions.

Proprietors of Gatton Manor since January 2005, Patrick and Belinda Kiely have focused much of their time on the extensive refurbishment and renovation of each department over the last 3 years, to ensure each guest enjoys a pleasant and memorable experience while visiting Gatton.

This year Gatton Manor has won 2 distinguishing awards for its customer service.

Read the full article and learn why they chose NewZapp.