Improve your search rankings by publishing your email content online
One of the most important things you can do for your business is ensure your website can be found on the major search engines. Search Engines like nothing more than fresh, new, keyword rich content. However, keeping your site up-to-date and creating new content can take time. One option is to integrate email marketing with your search strategy.
How can email marketing help?
Well, the answer is simple. When you launch an email newsletter or regular email campaign you will automatically be creating fresh content about your products and services. At NewZapp we always advise our customers to add their email content to their websites and send it to online publishers. This has three major benefits:
- It provides new content for your visitors. This shows that your company is progressive and helps improve the visitor experience.
- It provides fresh, keyword rich content for the search engines. Keywords are the words that best describe your website content. The major search engines will spider (visit, read and list) your website looking for new content. The search engines are trying to understand what your website offers. Think of the search engines as libraries. They need to know what you do so they can categorise your website. The best books are re-published and updated on a regular basis.
- This also creates an archive of your previous emails. You can link back to this archive so that new recipients can see the emails you sent in the past. For an example view our UK Email Marketing Archive here.
Of course this is not the only search engine optimisation technique you should be using. It should form part of your search engine strategy. For more information on optimising your website for the major search engines we suggest you visit SEO Chat where you can read lots of articles and forums on this subject. |
