reduce spend and succeed by targeting your inactive subscribers

Here's the truth. As much as half your database is inactive. Many will have been inactive for a long time. They're unlikely to be causing any obvious problems for your business, however they're also unlikely to be adding value. Don't panic, have faith, it's not too late to turn your inactive subscribers into active customers.

why should you target inactive subscribers?

1. They aren't helping you reach your goals
2. Campaign performance is affected by them
3. Tracking activity of high value customers becomes difficult
4. They may be affecting your deliverability
5. They're costing you money

Find more detail in the full article online

what should you do with inactive subscribers?

Here are our top three tips for dealing with inactive subscribers:

1. Define how you'll classify an inactive subscriber
2. Move inactive subscribers to a separate group
3. Review your inactive subscribers to find patterns

Find the detailed version of these tips in the full article online