Video and Email. A match made in marketing heaven.
Video has been catapulted into online business. Soon every website will feature video in some shape or form. Your business could use video to communicate many things including customer testimonials, product demonstrations or even live coverage of business events and training sessions.
If you integrate video and email you can deliver a powerful and engaging message quickly, efficiently and with the added bonus of tracking who clicked through to your video and how many times.
In our experience video can increase the impact of an email campaign and drive higher click through rates. One company that has used this approach is Somerset based TJW exhibitions. TJW manage a portfolio of business exhibitions across the UK, including Business South, Business Scotland and Business South West. Key to the success of these events is visitor numbers. It's vital that TJW produce bright, colourful and engaging emails that drive visitor registrations and buzz for their events.
A good example is this year's Business South Exhibition at Southampton. In order to drive visitors to the event TJW decided to incorporate video and email to create a sense of atmosphere and buzz. The emails were the driving force for one of their most successful exhibitions to date. You can see an example TJW email here. You can also follow this link to watch the promotional video for Business South West 2006. |
