Link of the month

Marketing Profs

A great source for all things marketing....

 What is NewZapp?

 Send an email campaign today

UK Email Marketing

Have you got the right touch?

This month we take a brief look at the latest results from the DMA's Quarterly UK Email Marketing benchmarking report. I know it's a bit of a mouth full but this report is widely regarded as one of the best. We've pulled together some highlights from the perspective, written by Dave Chaffey.

Chaffey opens by identifying that "the popularity of using email for marketing communications continues to increase unabated. The headline figure from this report is the 75% year-on-year increase in volume to nearly 20 million e-mails broadcast by participating UK email service providers in Q4 2005."

Chaffey goes on to discuss the challenges facing email marketers and marketers in general. He says that "the biggest challenge in email marketing in 2006 and into the future is what I call right touching". Chaffey describes right touching as "delivering the right offer, at the right time, with the right frequency and interval and using the right medium for each individual list member" 

We'll take a deeper look at "right touching" in the coming months. In the mean time you can see the full perspective here.

Google trends makes monitoring mighty easy!

Once again the big "G" has come up with a fantastic business tool. Google trends allows you to see the search volume for a particular search keyword or phrase. You can compare one search with another and see the relationship between them. It's a great tool for business monitoring but it makes an even better Friday afternoon time waster.

We thought we'd have a go and see what we could find and here it is, our little bit of football fever for World Cup 2006. We searched "Rooney" and "Manchester United". We've limited the results to April 2006, you can see them here.