Someone told me you're the best in the business
Get a quote and win more business. It's that simple. Referrals and word of mouth have always been fantastic marketing tools. However, they can be hard to predict and even more difficult to control. That's where customer quotes can help.
There's nothing better than someone else saying how great you are. It's fairly simple to ask your customer to provide a quote and they're extremely useful. You can include them on your site, in your newsletters and in press releases. Customer quotes will also:
- Add credibility to your business;
- Show who uses you and why;
- Add user generated content to your mix.
Point three is especially important in the modern marketing environment. People are becoming increasingly interested in user generated content. Just look at the number of blogs, forums and communities people are using online.
One of the first stops for online research is to check what other people are saying about you. If you're not driving your customer comments you'll lose control of them completely. We suggest adding a customer quotes page to your site, just like ours. It's also a good idea to post them online and ensure they're easily found by prospective customers who are researching your products and services online.
See our top 5 tips for collecting customer quotes |
