is my open and click through rate any good? 

This is one of our most frequently asked questions and unfortunately there isn’t an easy or quick answer to this.

There are a number of things that will have an impact on your open and click through rates, so we thought we would write in depth about it for you.

The article covers how to identify your open and click through rates., how newzapp calculates open rates and covers the following key questions to ask when determining the success of your email campaign:

Are you sending to Business to Business (B2B) subscribers or Business to Consumer (B2C) subscribers?
 
When did you send?
 
Subject line, from name and from email address
 
Is this your first send?
 
Are your subscribers expecting your email?
 
Are you already in regular contact with your subscribers?
 
Is the campaign targeted? 
 
Is the content targeted?

As always the golden rule is to test to your database. Every campaign to every database in every industry is unique. What works for someone else may not work for you so test, test, test.

We’d also recommend that you take a look at your last campaign and use those rates as your starting point. No matter how good or bad they are this is the benchmark for your database. Don’t forget, there’s always room to improve.

Read the full article on our resource hub.