sometimes simple can be the most effective strategy...

It may sound strange for a company that spends the majority of its time creating eye catching emails to say that sometimes the very simplest email can be the most effective strategy. However, a major part of our advice is focused on how you can achieve your email marketing goals.

so... when is simple the right strategy?

There are two core examples of campaigns that will suit a simple email design.

The first is when you're looking to re-engage a customer or prospect in conversation. Communication is the route to financial goals and without a dialogue, we cannot encourage our customers to progress to a sale. Email offers you the opportunity to encourage two way communication.

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A simple email may also suit your campaign when you're looking to introduce your business to new prospects. Although a graphic rich email will often portray a much stronger brand message, a simple Outlook style email can drive a higher response.

The key to your decision making is what your goals are. Do you seek brand awareness or are you looking to drive response? These two styles of email are even more effective if they're integrated into a full campaign where your business employs both simple and graphic rich email designs. These could be delivered on both a mass and individual basis. You'll also need to ensure you integrate email with your other marketing channels.

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