 Building a brand. Know, like and trust
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Building and maintaining a brand is vital to the long term success of your business. Everything you do has an impact on your brand. This month we take a look at how you can build your brand.
Building your brand
People purchase a product or service from you because they know, like and trust your business. Sales people often use their skills to help a prospect know, like and trust them as an individual. Most will do this naturally during the sales process. Marketers on the other hand, often forget the importance of know, like and trust.
How do we get to know, like and trust a brand?
Initially someone will judge your brand on face value. Yes, that's right, they want you to look good, sound good and have a reputation. They may also judge you on the way in which they came into contact with your brand. Was it a referral from a friend or colleague, an advert on the Internet or a press article?
Each contact you have with that person will slowly build their perceptions of your brand. The key is to build a common brand perception and solidify it over time.
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