2007 is set to be another successful year for Email Marketing. It will become a "must have" in the marketing toolkit as businesses increasingly focus on Return-on-Investment. Experts have predicted that Newsletters will become less sales driven and we expect marketers to focus on building customer relationships in 2007.
During 2006 UK businesses started to switch from US to UK based Email Service Providers (ESPs). We expect this to continue in 2007 as UK businesses seek high delivery rates and excellent customer service from their ESP.
Industry expert Dave Chaffey has written his top ten email marketing trends for 2007. This comes after a recent summary published by E-Consultancy. You can read Dave Chaffey's top ten trends here.
UK Email Marketing will return in January. Until then, many thanks for reading. We'll see you in 2007! |
