10 commandments to get your email newsletters read,
not deleted...

Guest article by Onefish Twofish 

It’s fair to say that both hard and soft copy newsletters have been rather overused. If we’ve read ‘Welcome to our Spring newsletter!’ once, we’ve read it a zillion times. This kind of Newsletter-For-A-Newsletter’s sake leaves us as cold as it does you.

So the trick is to take a completely different approach. Here are the 10 commandments of effective newsletter writing. Flout them and join all the other wasted words in the Deleted Items folder:

 don’t call it a newsletter

 make it useful

 theme each edition

 use regular features

 turn content gathering into prospecting

 don’t oversell or undersell

 absolutely, positively no parish news

 make it look fantastic

 build your subscriber list

 be proactive with the clicks

For in-depth advice on each of the 10 commandments above, read the full article in the newzapp resource hub .