how to get your emails into the inbox...
There's no question the most important part of any email campaign is ensuring your email makes it into the inbox. Sadly there's no guarantee you'll be able to deliver one hundred percent of your emails. However, it is achievable and there are a number of techniques you can use to avoid being caught in filters.
Here are our top ten tips to avoid the filters:
- Watch out for the trigger phrases and words
- Run your email through a mail filter before sending the campaign
- Monitor delivery to accounts like Yahoo!, Hotmail and Outlook
- Ask your subscribers to add you to their safe list
- Avoid using upper case font for entire sentences
- Don't over use bold text
- Avoid using very large font sizes
- Don't use very small font sizes
- Become a member of the Internet Service Provider feedback loops
- Never embed images in your email
email service providers like newzapp achieve higher delivery rates...
There are many ways to ensure high delivery rates. The most important thing you can do is choose a reliable email marketing service provider, they're able to achieve much higher delivery rates. The biggest benefit of using a system like NewZapp is the hard parts of email delivery are done for you. For example NewZapp automatically provides you with the following:
- Email templates tested for high delivery
- Servers with excellent reputation
- Regular server reputation monitoring*
- A team of experts who can advise on best practice
- Feedback loop monitoring
- Excellent relationships with major Internet Service Providers
- Automated bounce cleaning to assist delivery rates
- HTML coded for you in an optimised style by the system.
These are just a few of the areas we cover. Our servers and the delivery rate we achieve is of paramount importance to us. We're here to help you achieve the best delivery rate possible.
want to find out more?
Contact us online or call 0845 612 5544 to find out how we can help.
* NewZapp servers monitored via Senderscore. |
