E-Newsletters are back and they're better than ever...
Many of you may ask, when were newsletters ever out of fashion? In our experience they've always had their place in the modern marketing mix. However, many marketers have neglected newsletters in search of instant riches. The truth is newsletters are experiencing rapid growth thanks to their ability to deliver on the main requirements of the modern marketer and consumer:
- Keeping the consumer informed
- Creating and enhancing relationships
- Communicating brand values
Mark Brownlow of email-marketing-reports says "All the trends in email marketing point to the growing importance of establishing a good relationship and reputation".
Brownlow added "if we go back to the late nineties, we'll see that this is exactly the premise behind the lowly email newsletter.
As the roles of relationships and reputations blossom, perhaps it's time to rediscover the charms of the content-based email newsletter."
Find out how your business can make the most of an email newsletter in this article.
Read the full article on our website |
