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UK Email Marketing

40% of marketers say Email returns highest ROI

40% of marketers researched in a recent MarketingProfs survey identified that Email returns the highest return-on-investment. Online search ranked second in the study with 28% and then direct mail with 18%.

Shockingly, 35% of respondents said they do not set clear success metrics for their marketing campaigns. Setting clear goals is vital to ensure your marketing budget isn't thrown away. When developing your marketing campaign you need to consider what you want to achieve and then measure success against those goals. Far too many UK SME's are wasting their marketing budget by simply doing what their competitors do. Others avoid marketing because they "can't afford it".

Don't avoid it! If you don't shout about your product or service who will? You might not believe it but marketing doesn't have to cost a fortune. There's options available for every budget. You just need to find out what they are.

When money's tight and you need to return more on your investment, you need to work smart. Big things can be achieved on small budgets if you take time to plan your marketing. We found these three resources that cover Email Marketing and a number of other low cost marketing ideas.

1. Business Link for London
2. Startups.co.uk
3. Clickz

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