Shim when you’re winning

Posted on May 9, 2019 at 12:38 pm Written by

Recently we were engaged in a round of code trimming. This involves checking our email code for any deprecated practices – and any new exciting developments, but mostly it’s the former. We’re always looking for ways to streamline our code and make our file sizes smaller – all in the... Read more

CPD Certified Training

Posted on April 24, 2019 at 3:58 pm Written by

“OMG I never knew you could do that” When running one of our CPD Certified Training sessions – this is the reaction I’m looking for! It’s catnip to a trainer, the moment pens start writing down what you’ve just said and broad smiles appear on faces. It happens every session... Read more

Valentine’s Day email marketing

Posted on January 18, 2019 at 12:11 pm Written by

With Valentine’s Day quickly approaching many of you will be gearing up to send as many heartfelt emails to your subscribers as possible, encouraging them to treat their special someone. Unfortunately many of those emails won’t hit the mark and you could see your unsubscribes and spam complaints increasing with... Read more

Marketing Strategy: Emails instead of Christmas Cards

Posted on November 29, 2018 at 12:00 pm Written by

Seasonal email marketing opportunities Every conversation I have at the moment always ends with “if I don’t speak to you before, have a fantastic Christmas and have a happy New Year”. So, what happens if you don’t see most of your Subscriber base in person? Not everyone buys Christmas cards anymore,... Read more

Features: Free Christmas designs for everyone

Posted on November 21, 2018 at 12:00 pm Written by

Hear those sleigh bells ringing? Yes, Christmas is just around the corner which means it’s time to prepare your holiday email campaigns. Send greetings to your customers, visitors, members and loyal subscribers. As our Christmas gift to you, you will find a selection of free Christmas designs in your account. The... Read more

Marketing Strategy: 5 Steps of Christmas Prep

Posted on November 12, 2018 at 10:00 am Written by

It’s that time of year to make the second most important decision for your organisation this Christmas. So once your office party venue is booked, and Irene in Accounts is happy with the vote for a night out in a plant based Thai Mexican fusion restaurant… how do you plan to... Read more

Design: Easy Image Gallery

Posted on November 6, 2018 at 12:23 pm Written by

In this instalment of my Crafty Hacks series I want to show you how easy it is to make an image grid gallery. When I’m out and about in Webville and Emailtown, I’m much more likely to click on an interesting image than I am an Action that’s Calling to... Read more

40 Key UK Calendar Dates for 2019

Posted on November 2, 2018 at 9:54 am Written by

New Year, new plans! Ever the handy helpers at NewZapp HQ, we’ve drawn up a new check list of the key UK calendar dates for 2019 for you to refer to when planning your email campaigns and offers. No prizes for guessing which date Valentine’s Day falls on, but this handy helper... Read more

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