Marketing Strategy: Emails instead of Christmas Cards

Posted on November 29, 2018 at 12:00 pm Written by

Seasonal email marketing opportunities Every conversation I have at the moment always ends with “if I don’t speak to you before, have a fantastic Christmas and have a happy New Year”. So, what happens if you don’t see most of your Subscriber base in person? Not everyone buys Christmas cards anymore,... Read more

Features: Free Christmas designs for everyone

Posted on November 21, 2018 at 12:00 pm Written by

Hear those sleigh bells ringing? Yes, Christmas is just around the corner which means it’s time to prepare your holiday email campaigns. Send greetings to your customers, visitors, members and loyal subscribers. As our Christmas gift to you, you will find a selection of free Christmas designs in your account. The... Read more

Marketing Strategy: 5 Steps of Christmas Prep

Posted on November 12, 2018 at 10:00 am Written by

It’s that time of year to make the second most important decision for your organisation this Christmas. So once your office party venue is booked, and Irene in Accounts is happy with the vote for a night out in a plant based Thai Mexican fusion restaurant… how do you plan to... Read more

Design: Easy Image Gallery

Posted on November 6, 2018 at 12:23 pm Written by

In this instalment of my Crafty Hacks series I want to show you how easy it is to make an image grid gallery. When I’m out and about in Webville and Emailtown, I’m much more likely to click on an interesting image than I am an Action that’s Calling to... Read more

40 Key UK Calendar Dates for 2019

Posted on November 2, 2018 at 9:54 am Written by

New Year, new plans! Ever the handy helpers at NewZapp HQ, we’ve drawn up a new check list of the key UK calendar dates for 2019 for you to refer to when planning your email campaigns and offers. No prizes for guessing which date Valentine’s Day falls on, but this handy helper... Read more

Design: Lists of Distinction

Posted on October 31, 2018 at 11:37 am Written by

Do you need to list some points? I bet you do. Are they short? Are they long? Maybe they’re short with a little description each. Or maybe you think bulleted lists could be way cooler. In this second post of the Crafty Hacks series I have just the thing for... Read more

Marketing Strategy: The do’s and don’ts of personalisation

Posted on October 18, 2018 at 2:23 pm Written by

Personalisation has long been a proven tactic for email marketers. One of the reasons why it’s so effective is because it engages readers on a (you guessed it) personal level! If you’ve ever used mail merge in Word or Excel, then you’ll find this a doddle in your NewZapp account. But... Read more

Design: Image buttons masterclass

Posted on October 10, 2018 at 12:07 pm Written by

Introducing… Tom’s Crafty Design Hacks In this first post of the series I will teach you how to make image-based buttons in NewZapp that really pop. These can be used carefully for corporate style buttons, or more frivolously for an arty feel. N.b. I use the term “hacks” in its... Read more

Best Practice: what can Designers learn from DevOps?

Posted on September 20, 2018 at 4:31 pm Written by

The advent of agile methodologies means software projects now tend to evolve through frequent and incremental updates (‘continuous delivery’) rather than the infrequent major version releases of old (‘waterfall development’). This ‘fail fast’ environment of rapid deployment, testing, learning and fixing has increased the importance of software Development and Operations... Read more

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