Email Marketing Strategy Guide

In recent years Email Marketing has seen huge growth in the UK and worldwide. In this document we’ll look at the key areas of an Email Marketing Strategy and provide you with some guidance on how to produce your own in-house strategy.

This document covers the following areas:

•  Where are you now?
•  Setting targets and goals
•  What you will need – Your Email Marketing Toolkit
•  Define your campaign and plan for content
•  Testing, monitoring and feedback
•  Creating a strategy timetable

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